Illy Collection – “No Water No Coffee” Set of 6 Espresso Cups

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Illy Collection – “No Water No Coffee” Set of 6 Espresso Cups

This espresso cup set is based on the idea that if there is no water there is no coffee. The designer, Maria Joao Calisto, used this idea to creat a reflection on the importance of water as an element present in our day-to-day life, even in a simple cup of coffee.

Presently, we are living in a society which focuses mainly on technological evolution and economical growth, most part of the times we “robotize” out life and forget the significance of certain acts.

Whenever we open a faucet and/or drink a glass of water, how many among us do think about the importance of this resource/element as a source of life? We could also say “No water no planet” or “No water no life.”

In each cup, there is a clear confrontation between two subjects: Nature versus Technology.

Nature is represented by the idea of water, technology by Illy’s own internet page.

Although the cup user’s main objective is merely to have coffee, the simple cup is an object that may become a powerful entrepreneurial mean of communication. However to Maria, communication must be synonymous with education.

The collection come inside a special box made by Illy. You will receive:

  • 6 espresso cups
  • 6 saucers
  • 1 accompanying pamphlet
  • 1 can of Illy ground coffee (now expired)

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