Shopping Competitively

1st-line Equipment, LLC is a leader, both online and offline, in home and commercial espresso-related equipment. Therefore, we have many competitors that compete for our customers. However, when shopping competitively, we ask you to keep the following in mind:

Website URL Address

A good indicator of a professional company is that it maintains its website URL address (i.e., www.1st-line.com/) the same as its company name (1st-line Equipment, LLC). Professional companies build their online name through exceptional service. However, companies poor in service will usually try to lure potential customers by hiding/masking their own name or luring potential customers through different website URL addresses. In two cases, we have found two espresso machine companies using website URLs similar to other companies. One of those cases is a company that has a website URL similar to 1st-line’s. Although we are honored, 1st-line Equipment, LLC maintains 1 active website: www.1st-line.com.

Identifying Your Vendor's Physical LocationPhysical Address

There are many shops on the internet. Some post addresses while others do not. Our physical address is 265 Willow Brook Rd, Unit 6, Freehold, NJ 07728, USA. Please also note that appointments are necessary, as we may not have a sales representative available.

Customer Visits

E-Mail companies requesting an opportunity to visit. Be suspicious of those companies that say “No.” You can visit our address above. However, we kindly ask for an appointment to devote our professional services to you. Whether you make a purchase or not, we can guarantee that you will learn something when you visit!

Return Policies

Make certain of a published return policy for your protection, and with procedures on how to handle returns. Our return policy is near the bottom of every page.

Pricing

In most cases, we publish prices for our products. However, in certain cases, we can not publish prices due to the manufacturer’s policies. To ensure we correctly charge you the quoted price, we verbally review the items and respective prices as we build your order. In cases where prices are not advertised on our site, we can, upon request, fax you a copy of the invoice at the time of shipment. An invoice and credit card charge slip will usually accompany your shipment unless you request otherwise.

Package Offers

Although the price is an important factor when shopping competitively, package deals, such as free shipping or included accessories, may end up offering you a better value. Today, many of our competitors follow 1st-line’s lead in offering additional accessories and related items.

Privacy Policy

At 1st-line Equipment, we consider our customers as part of our family. We graciously post our Privacy Policy near the bottom of every page.

Technical Expert Services

Finally, service should be a key component in shopping competitively. Personal experience is a significant factor with regard to service. Many newer “Internet Only” firms have only 1-3 years of experience with espresso machines and related equipment. At 1st-line Equipment, LLC, we have a master technician with over 35 years of experience, while our sales staff has the training to answer most questions to your satisfaction. If not, please let us know!

Many other companies sell espresso machines and related equipment along with thousands of other products on their websites. These companies tend not to have the technical expertise necessary for product and customer satisfaction. At 1st-line Equipment, LLC, we have this Main Objective.