1st-line Equipment, LLC Is a leader - on-line and off-line - for home and commercial espresso-related equipment. Therefore, we have many competitors that compete for our customers. However, when comparing the competition to 1st-line Equipment, we ask you to keep the following in mind:

Web Site URL Address
A good indicator of a professional company is one that maintains their web site URL address (i.e. www.1st-line.com/) the same as their company name (1st-line Equipment, LLC). Professional companies build their on-line name through exceptional service. Companies poor in service will usually try to lure potential customers by hiding/masking their own name or luring potential customers through different web site URL addresses. In two cases, we have found two espresso machine companies using web site URL's similar to other companies. One of those cases is a company That has a web site URL similar to 1st-line's. Although we are honored, 1st-line Equipment, LLC maintains two active web sites: www.1st-line.com and www.1st-line.net.

Physical Address
There are many shops on the internet. Some post addresses and others do not. Our physical address is 640 Madison Ave, Manalapan, NJ 07726. Please note appointments are required.

Customer Visits
E-Mail companies requesting an opportunity to visit. Be suspicious of those companies that say "No". You can visit our address above. However, we kindly ask for an appointment to devote our professional services to you. Whether you make a purchase or not, we can guarantee that you will learn something when you visit!

Return Policies
Make certain of a published return policy for your protection and with procedures on how to handle returns. 1st-line Equipment, LLC has published return policies and procedures to handle your return.

Pricing
In most cases, we publish prices for our products. However, in certain cases, we can not publish prices due to manufacturer's policies. To insure you are charged the price you are quoted, we verbally review the items and respective prices as we build your order. In cases whereby prices are not advertised on our site, we can upon request fax you a copy of the invoice at the time of shipment. An invoice and credit card charge slip will usually accompany your shipment, unless you request otherwise.

Package Offers
Although price is an important factor in your shopping experience, package deals, such as free shipping or included accessories may end up offering you a better value. Today, many of our competitors follow 1st-line's lead in offering additional accessories and related items.

Privacy Policy
At 1st-line Equipment, we consider our customers as part of our family. We graciously post our Privacy Policy.

Technical Expert Services
Finally, service should be a key component in selecting the firm that you will make a purchase from. Personnel experience is a significant factor with regards to service. Many newer "Internet Only" firms have only 1-3 years experience with espresso machines and related equipment. At 1st-line Equipment, LLC, we have a master technician with over 35 years experience while our sales staff is trained to answer most questions to your satisfaction. If not, please let us know!

Many other companies sell espresso machines and related equipment along with thousands of other products on their web sites. These companies tend not to have the technical expertise needed when customer assistance is required for product satisfaction. At 1st-line Equipment, LLC we have this Main Objective.